“Music in Advertising”

    • January 8, 2019
    150 150 The California Copyright Conference

    Date(s) -


    6:15 pm - 9:00 pm

    Sportsmen's Lodge Hotel



    Music in advertising, no longer the domain of jingles and “selling out,” has rocketed into a strong revenue stream and creative way to break new artists. And the ever-changing media landscape has created new and more venues in which advertising can get views. But with change comes some uncertainty…

    • How should licensors be charging fees in this new, multimedia world?
    • Is an internet spot equal in clout to one on network TV?
    • What about ads on streaming services?
    • Should a “skippable” ad be licensed for the same fee as one that’s not?

    Our panel of advertising music supervisors and licensors will discuss these issues and more, so now you’ll be at the forefront of this vast new landscape as well.

    Tuesday, January 8, 2019

    6:15 PM Check-In ▪ 6:30 PM – 7:30 PM Cocktail Hour ▪ 7:30 PM – 9:00 PM Dinner & Panel Discussion


    12833 Ventura Blvd., Studio City, CA 91604 (Coldwater Canyon Drive & Ventura Blvd.)



    Mara Schwartz Kuge

    President/Founder, Superior Music Publishing


    Pamela Lillig — Vice President Film & TV Licensing, BMG 

     Morgan Thoryk — Music Supervisor & Partner, Goodear Music Supervision

    Brad Rains — Senior Vice President of Brand Partnerships & Commercial Licensing, Atlantic Records
    Eryk Rich —  Senior Vice President/Music Director, Deutsch Advertising



    Mara Schwartz Kuge is President and Founder of Superior Music Corporation, a full service music publishing and synch consulting company. Superior provides international collection, administration, synch pitching and licensing, creative and other services with an emphasis on artist relations. Kuge has 14 years of experience in music publishing, including heading the Film and TV Music departments at Bug Music (now BMG) and 10thStreet Entertainment. She has placed hundreds of songs in various media and has signed major artists to publishing deals including Siobhan Fahey (Bananarama), the National, Grizzly Bear, M. Ward, of Montreal, Sleater-Kinney, Ursula 1000 and Mocean Worker. She is a current board member of the California Copyright Conference.


    Pamela Lillig

    Pamela worked her way up in the film and TV music field starting as an assistant to the VP of Music Creative at Universal Pictures, to herself becoming VP of Music Creative Affairs at Sony Pictures Entertainment, working on film soundtracks such as Dazed and Confused, Reality Bites, Desperado and Wes Anderson’s first feature film Bottle Rocket.  Moving to the music publishing side in 1998, Pamela accepted a position at Hollywood independent music publisher Bug Music, Inc., where as VP, Film & Visual Media, she and her nine-person staff oversaw sync negotiations and licensing for Bug Music’s  300,000 + copyrights worldwide.

    Since the 2011 acquisition of Bug by BMG, as VP, Film & TV Licensing, Pamela handles sync and master use negotiations for major commercials for brands such as:  Acura, Ford, Toyota, Nissan, Apple, Google, Spotify, Amazon, Comcast, Adobe, Citibank and Taco Bell, while continuing to handle feature films and trailers for Hollywood studios including Sony Pictures, Paramount, Lionsgate; and others.  BMG recently celebrated its 10-year anniversary, and its vast and varied catalog, now numbering over 2.5 million copyrights, keeps her very busy!


    Brad Rains

    Named to Billboard Magazine’s 2017 “Branding Power Players” list, Brad Rains currently serves as the Senior VicePresident of Brand Partnerships and Commercial Licensing at Atlantic Records. In this role, Rains is responsible for developing partnerships and brokering deals between advertising, music licensing, and marketing agencies and the top tier talent signed to Atlantic Records. Most recently, Brad has spearheaded breakout commercial campaigns for Portugal. The Man and Vitaminwater, Bruno Mars and Hershey’s, Lizzo and Cadillac, Max Frost and bubbly, and more. With extensive experience in music, advertising and branding, Brad especially enjoys fostering opportunities that provide new and developing artists with the widespread visibility afforded by both national and international campaigns.

    Prior to assuming his current position at Atlantic Records, Brad grew up a (terrible) drummer and got his start in the music industry at various independent publishers.


    Eryk Rich

    Eryk helped launch and build Deutsch LA’s music division, known today as Deutsch Music. As SVP, Music Director, he oversees all music initiatives for all agency’s LA clients including Target, VW, Taco Bell, Zillow, Hulu, Dr Pepper, Snapple, Canada Dry, Patagonia and Nintendo, to name a few. In his more than five years at the agency, Eryk has worked with some of music’s biggest artists such as Bruno Mars, Sia, Adele, Meghan Trainor, Charlie Puth, Queen, Simon and Garfunkel, The Beatles, Joe Cocker, Sam Smith, Bob Dylan, ELO, Dean Martin, Mark Ronson and many more.

    Eryk continues to work closely with all creative teams across the agency to source, create, and negotiate music and talent across all brands. From in- house Zillow campaign writing camps to VW partnerships with Interscope records to Target Exclusive artists campaigns with some of today’s top artists, Eryk spearheads and guides the agency on all things music.


    Questions? Email us at questions@theccc.org

    Advance RSVP (via PayPal by 6pm, Friday, 1/4/19):

    CCC Members $50 per person | Non-members $65 per person

    Walk-Up Dinner (pay at the door, no prior RSVP):

    CCC  Members $55 per person | Non-members $70 per person

    Students: $50 per person – must show College ID at the door [contact us]

    – No refunds –



    Chinese chicken salad

    Your Choice of Entree: 

    Porcini mushroom ravioli with white truffle cheddar cheese sauce

    Pan-roasted chicken with marsala sauce

    Sliced tri-tip with mushroom sauce


    Trio of sorbet with fresh berries


    Please make your dinner reservation by 6pm on Friday, January 4th, 2019.

    Walk-up guests are welcome, but may not be served their first choice of meal. We accept cash, check or credit card payment at the door. Reserve your meal with PayPal or credit card (PayPal account not required).


    Attention Attorneys: This activity has been approved for Minimum Continuing Legal Education Credit by the State Bar of California in the amount of one and a half (1.5) hours. The CCC certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education. Attorneys who wish to register for MCLE Credit must include their state bar number with their reservation. Please remember to sign the sign-in sheet and obtain a certificate when you arrive at the meeting.

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    Bookings are closed for this event.