“Music in Advertising”

  • January 8, 2019
150 150 The California Copyright Conference
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Date/Time
Date(s) -

01/08/2019

6:15 pm - 9:00 pm

Location
Sportsmen's Lodge


“MUSIC IN ADVERTISING”

PRESENTED BY THE CALIFORNIA COPYRIGHT CONFERENCE 

Music in advertising, no longer the domain of jingles and “selling out,” has rocketed into a strong revenue stream and creative way to break new artists. And the ever-changing media landscape has created new and more venues in which advertising can get views. But with change comes some uncertainty…

  • How should licensors be charging fees in this new, multimedia world?
  • Is an internet spot equal in clout to one on network TV?
  • What about ads on streaming services?
  • Should a “skippable” ad be licensed for the same fee as one that’s not?

Our panel of advertising music supervisors and licensors will discuss these issues and more, so now you’ll be at the forefront of this vast new landscape as well.

Tuesday, January 8, 2019

6:15 PM Check-In ▪ 6:30 PM – 7:30 PM Cocktail Hour ▪ 7:30 PM – 9:00 PM Dinner & Panel Discussion

SPORTSMEN’S LODGE EVENTS CENTER

12833 Ventura Blvd., Studio City, CA 91604 (Coldwater Canyon Drive & Ventura Blvd.)

 

Moderator: 

Mara Schwartz Kuge

President/Founder, Superior Music Publishing

       

 Panelists: 

 – TBA –

Biographies

Mara Schwartz Kuge is President and Founder of Superior Music Corporation, a full service music publishing and synch consulting company. Superior provides international collection, administration, synch pitching and licensing, creative and other services with an emphasis on artist relations. Kuge has 14 years of experience in music publishing, including heading the Film and TV Music departments at Bug Music (now BMG) and 10thStreet Entertainment. She has placed hundreds of songs in various media and has signed major artists to publishing deals including Siobhan Fahey (Bananarama), the National, Grizzly Bear, M. Ward, of Montreal, Sleater-Kinney, Ursula 1000 and Mocean Worker. She is a current board member of the California Copyright Conference.

 

Questions? Email us at questions@theccc.org


Advance RSVP (via PayPal by 6pm, Friday, 1/4/19):

CCC Members $50 per person | Non-members $65 per person

Walk-Up Dinner (pay at the door, no prior RSVP):

CCC  Members $55 per person | Non-members $70 per person

Students: $50 per person – must show College ID at the door [contact us]

 

Dinner Menu: TBA 

 

Please make your dinner reservation by 6pm on Friday, January 4th, 2019.

Walk-up guests are welcome, but may not be served their first choice of meal. We accept cash, check or credit card payment at the door. Reserve your meal with PayPal or credit card (PayPal account not required).

 

Attention Attorneys: This activity has been approved for Minimum Continuing Legal Education Credit by the State Bar of California in the amount of one and a half (1.5) hours. The CCC certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education. Attorneys who wish to register for MCLE Credit must include their state bar number with their reservation. Please remember to sign the sign-in sheet and obtain a certificate when you arrive at the meeting.

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Bookings

Bookings are closed for this event.

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