“Deep Dive With The Mechanical Licensing Collective (MLC): Everything You Need to Know to Collect Digital Mechanical Royalties”

    • December 1, 2020
    150 150 The California Copyright Conference

    Date(s) -


    2:30 pm - 3:30 pm



    Sponsored by Exploration and Sound Royalties

    Join us for an enlightening conversation with executives from the Mechanical Licensing Collective. Kris Ahrend (CEO) and Serona Elton (Head of Educational Partnerships) will prepare us to collect digital mechanical royalties as the MLC blanket license takes effect on January 1, 2021. Expect to learn more about the following topics and beyond:

    • How to become a member
    • How to register your songs 
    • How to collect royalties
    • How to use the portal

    Tuesday, December 1st, 2020

    2:30 PM PST – 3:30 PM PST 



    David Quan | Vice President Business Affairs, Angry Mob Music



    Kris Ahrend | CEO, The Mechanical Licensing Collective

    Serona Elton | Head of Educational Partnerships, The Mechanical Licensing Collective


    Zoom Registration Link

    Register here!


    Advance Registration
    CCC Members $0 per person | Non-members $5 per person

    Once signed up via the registration link above, non-members will be emailed an invoice via Square. Invoice must be

    paid to receive Zoom meeting information. 


    Thank you to our sponsors!





    David Quan | Vice President Business Affairs, Angry Mob Music

    David Quan is a 25-year veteran of the Music Industry. He is currently the Vice President, Business Affairs at Angry Mob Music, where his responsibilities include business affairs, licensing, and administration. He has extensive experience in all facets of music publishing having worked for notable music companies and film/TV studios such as: Universal Music, BMG, PeerMusic, Warner/Chappell, Leiber & Stoller, Music & Media International, Sony Pictures Entertainment, and NBCUniversal. He holds a Bachelors of Science Degree in Marketing from the California State University at Los Angeles, and a Masters Degree in Business Administration with an emphasis in Corporate Finance from the University of Southern California. He served as the President of the California Copyright Conference for two terms from 2018-2020.


    Kris Ahrend | CEO, The Mechanical Licensing Collective

    Kris Ahrend serves as Chief Executive Officer for The MLC, where he leads the organization’s mission to ensure songwriters, composers, lyricists, and music publishers receive their mechanical royalties from streaming and download services in the U.S. accurately and on time.

    Most recently, Ahrend led the development and launch of Warner Music Group’s Center of Excellence for Shared Services in Nashville, where he oversaw the operations of fifteen different functional teams

    providing a variety of administrative, financial, and legal services to Warner Music’s U.S.-based publishing teams, record labels, and corporate divisions. Prior to launching the Center of Excellence, Ahrend held a senior executive role within Warner Music, where he led a large legal, financial, and administrative shared services organization that he helped to create.

    Ahrend began his career in the music industry working in the Law Department at Sony Music, where he provided legal services to all of Sony’s US divisions, including its publishing company. He subsequently worked in the business and legal affairs department at Sony BMG Music Entertainment before accepting a senior executive role at Rhino Entertainment.

    A graduate of Binghamton University and the Washington & Lee School of Law, Ahrend worked as a law clerk for the Western District of the Virginia District Court and the Second Circuit Court of Appeals before joining the Intellectual Property & Litigation Group of Simpson Thacher & Bartlett, LLP in New York.

    Ahrend is a valued member of the Nashville community. He serves on the boards of the Nashville Chamber of Commerce and the Nashville Downtown Partnership, and is a member of the Music City Music Council. A lifelong musician, Ahrend and his wife, Karen, have two children and live in Nashville.


    Serona Elton | Head of Educational Partnerships, The Mechanical Licensing Collective

    Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world.

    With extensive experience as a music industry professional and educator, Elton is also a professor, Director of the Music Business & Entertainment Industries Program, and Associate Dean of

    Administration at the University of Miami Frost School of Music. She is also a Yamaha Master Educator.

    Previously, Elton worked for Warner Music Group, where she held the position of Vice President, Product Management, and EMI Recorded Music, North America, where she was Vice President, Mechanical Licensing and Repertoire Data Services. She has also provided consulting services to Sony Music Entertainment, Universal Music Group, Zumba Fitness, and other music-related companies.

    A respected expert, Elton has written numerous articles about the music industry and directed several industry conferences. She is recognized by many for her extensive insight into mechanical licensing, royalties, contract summarization and management, rights management, record company operations and music industry information management.

    Elton is very active in numerous music industry organizations and is currently the Immediate Past Chair of the Florida Bar, Entertainment, Arts, and Sport Law Section. Previously, she has served as President of the Music and Entertainment Industry Educators Association (MEIEA), a member of the Recording Academy Board of Governors for the Florida Chapter, and a Trustee of the Copyright Society of the USA.

    Elton holds a B.S.B.A. in Finance from the University of Florida, an M.M. in Music Media and Industry from the University of Miami and a J.D. from Brooklyn Law School. She is a member of the New York Bar and Florida Bar. Elton resides in Miami, Florida.


      Questions? Email us at questions@theccc.org

    A message from our sponsors: 

    Exploration is a digital rights management company focused on cleaning, augmenting, and managing metadata across media platforms worldwide. Currently representing thousands of songwriters, publishers, artists and labels from around the world, we also focus on education of our clients and the music industry on best practices for keeping metadata up to date and resolving conflicts between copyright owners. It is a privilege and a blessing to represent so many of the world’s most important copyrights – and we never take it for granted.  We are proud to sponsor this CCC panel on the MLC and hope that all who attend can learn and grow in this new adventure for digital rights and royalties. https://exploration.io

    Sound Royalties is a specialty finance firm that helps music industry professionals fund personal and professional projects without ever taking ownership of their copyrights, allowing for pass-through income, and empowering creatives to choose from a variety of flexible pricing options. The company’s core business offers royalty advances anywhere from $5,000 to the tens of millions. It does this by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers and PROs such as BMI, ASCAP, SESAC, SoundExchange and many more. Sound Royalties works with a wide range of music industry professionals, from indies to GRAMMY Award winners, platinum recording artists and notable music industry executives in every genre. www.soundroyalties.com

    Attention Attorneys: This virtual activity has been approved for Minimum Continuing Legal Education Credit by the State Bar of California in the amount of one (1) hour. The CCC certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education. Attorneys who wish to register for MCLE Credit must include their State Bar number with their reservation. Following this virtual webinar, we will verify your attendance via Zoom reporting and email your certificate of attendance to the email provided at registration.