“A&R – From Talent Search to Artist Development”

    • June 11, 2024
    1024 536 The California Copyright Conference

    Date(s) -


    2:30 pm - 4:00 pm


    “A&R – From Talent Search to Artist Development”

    What are the factors that A&R reps consider when searching for new talent? How do modern economics (sync vs. streaming) factor in to A&R evaluations? In this panel, we will explore everything that A&R reps take into consideration when finding and developing new talent, from the data-driven analytics to the gut instinct they’ve relied on for years.



    Sarah Brockman | Owner, Bardic Inspiration Music Services

    Cheryl Dickerson | Music Industry Consultant



    Polo Brewster | A&R / Artist Management, MNRK Music Group

    Tasso Smith | Director A&R, Audio Network

    Ralph Torrefranca | Senior Director A&R, Angry Mob Music

    Zoe Young | Chief Executive Officer, A&R University


    Tuesday, June 11, 2024

    2:30pm – 4:00pm PDT | Zoom Webinar Broadcast


    Advance Reservation:
    CCC Members $0 per person | Non-members $5 per person


    Registration deadline is Tuesday, June 11, 2024, at 1:30pm PDT


    – No refunds –

    Stick around for the “after hour, happy hour” chat following the webinar!
    Catch up and network with the CCC community from the
    comfort of your own couch


    Questions? Email is at questions@theccc.org


    Sarah Brockman | Owner, Bardic Inspiration Music Services

    Sarah Brockman’s background includes experience across various aspects of the music industry. She began her career at the majors, handling film, tv, video game, and advertising clearances (both publishing and master sides) for BMG and Warner Chappell / Warner Records Group. She has also worked at the music library Audio Network, where she became deeply familiar with the quickly-changing royalty structures for composers in the reality TV and streaming spaces. Currently, Sarah works in music clearance and licensing, supporting shows such as Behind the Music, Dancing with the Stars, So You Think You Can Dance, and Come Dance with Me as part of their clearance teams. She also works as a freelance copyright researcher, artist consultant, and license administrator for several independent companies and artists.

    With this decade of expertise, Sarah aims to create a music industry where writers and artists of all levels can build healthy revenue streams and collect fair payment for their art and efforts.

    Cheryl Dickerson | Music Industry Consultant

    Cheryl Dickerson is formerly the executive producer of Music Knowledge Institute, a music resource dedicated to empowering individuals with the information necessary to make knowledgeable decisions about their music career. This institute was created to educate and motivate those by providing the tools needed to help meet their objectives, such as one-on-one mentoring, workshops, seminars, and music sessions. Ms. Dickerson continues to devote time assisting songwriters and producers with publishing issues, exploiting catalogues, collaborations, and general consulting.

    Previously, Ms. Dickerson held the title of Senior Director/Writer-Publisher Relations at Broadcast Music Inc. (BMI) in Los Angeles, where she was responsible for affiliating songwriters and publishers and guiding them in furthering their careers, also creating, and producing workshops and showcases. For several years she produced the successful “Acoustic in Black” monthly showcase in Hollywood, and she co-produced the Urban Focus 2-day conference held in Hollywood at the Musicians Institute. At BMI, she affiliated such writers as Snoop Dogg, Daz, Black Eyed Peas, Christina Milian, Teena Marie, and Macy Gray. She has also produced showcases across the country for the music publication, Black Renaissance Exclusive (BRE).

    Ms. Dickerson held the position of Vice President of Artists and Repertoire at Epic/Sony Music, securing songs and producers, overseeing budgets, coordinating recording schedules for such acts as Teena Marie, Luther Vandross, Shabba Ranks. She also acted as a liaison between Sony and the subsidiary labels owned by Kenny (Babyface) and Tracey Edmonds, John Singleton, and Clarence Avant.

    Prior to that, Ms. Dickerson was Senior Director of Artists and Repertoire at MCA Records working closely with such acts as New Edition, Bobby Brown, Patti La Belle, Gladys Knight, Heavy D, Teddy Riley, Pebbles and Stephanie Mills. In this capacity, she was the first A&R person to utilize the talents of Dallas Austin and the production team, L A (Reid) & Babyface. She began her career as A&R coordinator at Capitol Records working with such acts as Frankie Beverly and Maze, A Taste of Honey, Ronnie Laws, Freddie Jackson and George Clinton.

    Born in Washington, DC, Ms. Dickerson spent her childhood in Phila., PA. She attended Cheyney State College where she studied Sociology. Ms. Dickerson often speaks at music seminars and conferences. She served a term as Vice President of the Los Angeles Chapter of the National Association of Recording Arts and Science (NARAS); she is a past Grammy Host Committee member. Her professional affiliations include NARAS, National Association of Female Executives, AIMP, NAACP. She has served on the board of the California Copyright Conference for over 20 years and held the title of Secretary and Treasurer(15 years) and is currently Treasurer to the California Copyright Conference Scholarship Fund.

    Polo Brewster | A&R / Artist Management, MNRK Music Group

    I’m Polo Brewster. A small-town country boy who made his name in Houston,Texas for many reasons, but music stood out. I worked with Interscope Records for the majority of my career on the radio and promotions side, which entails artist development. I’ve worked with many artists helping launch their career such as, Kendrick Lamar, Rae Sremmurd, Schoolboy Q, Tory Lanez, Machine Gun Kelly, French Montana, Ella Mae, Keyshia Cole, Bas, J.I.D, Moneybagg Yo and many more. I’ve also worked with R&B legends such as Robin Thicke, Mary J Blige and El DeBarge.

    The second leg of my career has been with eOne (Entertainment One), now known as MNRK Music Group, where I helped launch the career of Blueface. This allowed me to work with heritage artist/groups such as RZA, Cypress Hill and Mount WestMore which consist of the artist Snoop Dog, Ice Cube, E40 and Ice Cube. I must thank K. Michelle and Sevyn Streeter for preparing me for my next role at MNRK.

    I became Artist Management/A&R at MNRK Music Group. I brought over and currently work with super producers Press Playy & Daktyl. The artists I currently have are TK Kravitz (Atlanta), OG Bobby Billions (Dallas), Gio Dee (Boston), Lara D (Australia) and last but not least Willie Jones (Shreveport/Nashville). I know my third leg will be incredible.

    Tasso Smith | Director A&R, Audio Network

    Tasso Smith is a passionate and creative music industry executive with over 15 years of experience, starting off as an artist and recording musician, then engineer and producer finally making his way into A&R.  His career highlights include a Gold top 10 alternative single with his band Youngblood Hawke, signing EBBA award winning artist Youngr and BMI award winning writer Sam Derosa to Warner Chappell and most recently becoming Director of A&R for the US at Audio Network where he currently works.  He loves connecting creative individuals to meaningful opportunities in the industry and sharing his insights and experience with is peers.

    Ralph Torrefranca | Senior Director A&R, Angry Mob Music

    With almost 16+ years under his belt, it’s no wonder that music has always been a real passion for Ralph. Starting his career as the youngest DJ in KJEE’s history in Santa Barbara, he moved onto doing PR for the likes of Ben Gibbard, Jackson Brown as well as touring with artists Other Lives, Radiohead and Local Natives. Then Ralph found his passion working directly with artists – helping to launch and grow their careers while sharing a mutual love of songwriting as part of teams at Red Light Management and Grandstand Media as well as managing artists independently.

    As Sr. Director of A&R, Ralph currently oversees creative development of the diverse songwriters/artists and producers that make up the Angry Mob Music roster. As an early champion, Ralph identifies writers with a unique vision to their craft which includes current signings Jake Scott (3.5 million Spotify Monthly’s, co-writer to Aloe Blacc’s “Brooklyn in The Summer”), love-sadKiD (Hobo Johnson, Oliver Tree), KAMI (Chance the Rapper, Joey Purp), Bus (Ty. Dolla $ign, Brent Faiyaz) and MIKNNA (The Free Nationals, Far East Movement), just to name a few.

    In addition to A&R, Ralph is an active songwriter himself as the guitarist/singer in the LA based post-punk band Cuffed Up (KCRW, KEXP, BBC RADIO 1).

    Zoe Young | Chief Executive Officer, A&R University

    Zoë Young, former VP of A&R at Epic Records, has helped launch multi-platinum artists French Montana, BIA, Blac Youngsta, DDG and more into music stardom. Now she is helping aspiring A&R’s and artists break into the industry with her new online community, A&R University. A&R University is an online course and community designed to help aspiring creatives and executives take the next step in their career. A&R University is designed to help those looking to work in the world of music and guide them through their journey.

    Attention Attorneys: This virtual activity has been approved for Minimum Continuing Legal Education Credit by the State Bar of California in the amount of one (1) hour. The CCC certifies that this activity confirms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.  Following this virtual presentation, we will verify your attendance via Zoom reporting and email your certificate of attendance to the email provided at registration.

    Booking Tips:

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      • Please note, unique Zoom webinar credentials, including Zoom calendar,  will be emailed to you directly from Zoom separately after registration.


    Bookings are closed for this event.